Can you get better at selling? That’s the biggest question — that’s been the story of my life. And I have been helping thousands and thousands of people get better at selling.
What are some of the pre-conditions that would allow anyone to get better at selling? Here it is: you’ve got to want to get better at selling. That’s it.
Now, I know some people will say some individuals have it more in them to sell than others, and don’t let that bother you — because if you really want to, you can develop the knowledge and skills to achieve anything you want in life. I do understand that certain individuals might have more inner talent that can accelerate their success in a certain field.
A Story About My Son
I’m going to share a small story about my son, Alex. Alex is very talented today, but it wasn’t like that when he was growing up — he was a bit uncoordinated, not as fast as his brother. When Alex would draw, or do exercise, it just wasn’t as flawless as some of the other children around.
Then one day Alex decided to learn the guitar. Deep inside, I was thinking, “No way he’s going to be able to coordinate that.” But to my surprise, Alex stuck with it, and he was able to play the guitar within a month. When I asked him to teach me how he was doing it, he blew my mind.
Alex became really, really good at playing the guitar. I remember him telling me, nine months into his journey, “Dad, I’m living a dream — I just got accepted into the school band.”
That’s a kid that really didn’t have the capability to be that coordinated, at least according to my beliefs — shame on me as his father.
So if you really want to become good at selling, you’ve got to have a big enough reason why you want to become good at selling. Once you decide on that reason, you simply decide: which aspect of selling today is holding you back? Is it prospecting, presenting, building rapport, or getting commitment from clients?
Once you know what it is you want to improve upon, find the books, find the people, ask what other people have done to achieve success — and you can do the same.
Until next time, sell more, sell faster, and profitably.
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