Este episodio está disponible únicamente en idioma español. If you don't speak Spanish, forward it to someone who does — they will thank you for it.
This interview, conducted entirely in Spanish, is full of valuable insights on the misunderstood profession of selling and the art of rising to a leadership position from among peers.
Coming from a civil engineering background, a career in sales and sales leadership was the last thing on Hector Cerdio's mind. Was it easy? Why has he stuck with it for more than 11 years?
Sales Professor Ramez Helou speaks with Hector Cerdio, Regional Sales Director for Energy and Industry at Hilti Latin America, as he shares his journey from Mexico, to South Africa, to Dubai, and now Panama.
The Academy for Sales Excellence recommends this podcast for those in business development roles, as its concepts translate well across many different business sectors — regardless of the language it's delivered in.
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