For graduates of Selling Through Uncertainty
You felt what Selling Through Uncertainty (STU) did. Sharper conversations, more confidence, deals that moved. Then the room went quiet and the pressure came back. The Momentum Journey is where the change becomes permanent, live, for 180 days, alongside people who speak your language.
The Momentum Journey: the complete Systematic Selling Strategies (SSS) and Sales Leadership, Management and Coaching (SLMC) curriculum, delivered live over 180 days in an open, cross-company cohort.
First cohort starts Wednesday 5 August. Founding seats are open now.
Why this matters now
When we surveyed graduates and asked what pulls them back into old habits, almost every answer was a version of the same three things. The skills were real. What was missing was a room that kept them alive.
“Pressure to hit the number pulls me back into pitching.”
Graduate survey, verbatim“There is no reinforcement in the field.”
Graduate survey, verbatim“I have no one to practise with.”
Graduate survey, verbatimResearch is consistent that up to 90 percent of new selling behaviour fades within weeks unless something is built to hold it in place. STU lit the fire. The Journey is what keeps it burning, one live session at a time, on your own real deals, for a full 180 days.
You changed in four weeks. Do not let it fade in twelve.
What the Journey is
Companies pay to install the full Sales Excellence Operating System inside their walls. The Momentum Journey delivers the identical curriculum, live, in an open cross-company cohort, without the consulting engagement. You get the system. You skip the six-figure install.
How the 180 days work
Every month of the Journey looks the same, so it fits around the job you already have. Live on Wednesday afternoons, 3:00 to 5:00pm Gulf time. Real working hours, no evenings. Reps give it around five hours a month. Leaders, seven.
One framework from the wheel, taught live, then sharpened on the deals in the room. Bring a live one and walk it through with peers. You leave with one action, typed and committed.
Leaders only, same Wednesday afternoon slot. That month's leadership module, so managers coach exactly what their reps are practising. Reps spend this week applying in the field.
The next framework on the wheel, same room, same time. Bring back the deal you moved since Week 1.
The graduate community night, where wins get celebrated by name, 3:00 to 4:30pm for everyone. Leaders stay on 4:30 to 5:00pm for the Leader Circle. Plus your Day 30, 60 or 90 checkpoint when it falls on your own clock. No coaching session: this is your field week.
The Habit Builder app daily, the peer channel open all month, and your video lessons dripping in the right order from your own Day 1.
No waiting for the next intake. Join any month, straight from STU, into a cohort capped at 30 so the room stays sharp. The rhythm is already running: you step straight into it.
The curriculum
The Journey runs on a twelve-session wheel. Each session stands on its own, so you can enter any month and any twelve consecutive sessions complete the full system. The wheel turns forever; you get off when you are ready.
Every session begins with a pre-watch video sent to the whole room ten days ahead, so the live time is spent practising, not lecturing.
Two tracks, one room
Receipts, not promises
The frameworks in this room are the same ones producing results in the field right now, at four weeks, at eight weeks, and over several years, all under real commercial pressure.
in pipeline attributed to the frameworks by the most recent graduate cohort, across named deals. Every one either closed or advanced. Not a single one was lost.
average 90-day habit confidence from that cohort, and the one behaviour that should fall, discounting before the customer asks, fell to the floor.
business growth over a four-year engagement at Basamah, with average deal size up fivefold as the system compounded year on year.
“I highly recommend it as a strategic partner for any organisation aiming to elevate its sales team.”
Rajab Abu Keer · Senior Commercial Director, Georg Fischer“A new mindset and concrete tools to lead my team through challenging sales environments. Sharper conversations, greater resilience.”
Ahmed Elshazly · Sales Manager, Pharmatrade“100% do it. The hard skills and structured framework to diagnose and close are brilliantly delivered.”
Alan Short · VP Sales, NMCWho the Journey is for
You finished STU and you want the full system, not a certificate on a shelf. This is where the change becomes a habit.
Hands-on owners putting a team of 2 to 5 through the complete system, at a fraction of a private engagement.
Leaders taking the SLMC track while their people take SSS, so the whole team speaks one language.
The open cohort does not include customisation, As-Is analysis, CRM consultancy, field audits or owner-alignment work. Those live exclusively in the Partnership. Teams of 6 or more: talk to us about a private install first, the economics usually favour you.
The investment
The Journey runs as two 90-day semesters. You commit to one semester at a time, half the system each, and your seat continues into Semester 2 automatically so the system gets finished. Graduation, the certificate and your Impact Snapshot land at 180 days. First cohort starts Wednesday 5 August.
Sales professionals
From
AED 2,497
a month · 180 days
approx. USD 680
Sales leaders
From
AED 3,497
a month · 180 days
approx. USD 952
The Habit Builder app. Daily habit coaching, streaks, and your progress tracked between sessions. The tool that turns intention into a routine. Yours throughout the Journey, at no extra cost.
The Inspire One More community. The graduate room where wins are celebrated by name. A membership in its own right, free for as long as you are on the Journey. Momentum never runs alone.
Individuals: pay per 90-day semester, upfront or monthly by card.
Companies and teams: pay per semester against a single invoice and purchase order. Semester 2 is invoiced at Day 75 unless cancelled, so there is no second approval cycle. Team bundles are available for groups.
Your upfront saving, the full breakdown and team bundles appear at the next step, on the enrolment page.
Questions
No, and it is not a 180-day lock-in either. You commit to one 90-day semester at a time. Your seat continues into Semester 2 automatically so you finish the system, and you can opt out before Day 90 if you need to. The monthly figure is an instalment plan across the semester, not a rolling subscription.
The first cohort starts Wednesday 5 August. After that, entry is rolling: join any month, straight from STU, and your personal 180-day clock starts on your Day 1 with your curriculum dripping in the right order from there.
Wednesday afternoons, Gulf time, always the same block. SSS runs 3:00 to 5:00pm in weeks one and three (reps and managers), SLMC runs 3:00 to 5:00pm in week two (managers only), and the Inspire One More session runs 3:00 to 4:30pm in week four, with the Leader Circle to 5:00pm. Afternoons by design, so it fits the working day: at your desk, cameras on.
Every session has a pre-watch video sent ten days ahead, and sessions are self-contained, so nothing breaks if you miss one. You pick the thread back up at the next Wednesday session.
The Journey is designed as the room STU graduates continue into. If you have not been through STU yet, start there and the Journey will be waiting.
By invoice against a purchase order, paid upfront for the best value or split into instalments across the term. Team bundles are available for groups. Talk to us and we will size it to your team.
The seat belongs to your company, not the person. Nominate another STU graduate and we move the seat across at no cost, and the rolling design means they step straight into the room without falling behind. If you have nobody ready, the unused whole months convert to credit against an STU seat, a future semester or an elective. Full detail on the enrolment page.
If you are bringing six or more people from one company, a private install usually serves you better and the economics often favour it. Speak to us first and we will point you to the right door.
The full SSS and SLMC curriculum, the twelve-session live wheel, deal clinics on your real pipeline, Day 90 and Day 180 impact snapshots, the Habit Builder app, and the Inspire One More community (a USD 50 a month membership in its own right), all included throughout at no extra cost.
Real Results
Real graduates, real pipelines, real change. Here is what 12 weeks on the Journey actually looks like, in their own words.
Case Studies: 12 Weeks of Transformation
Case Study 01
Case Study 02
Personal Testimonials from Sales Reps
Sales Rep Testimonial 01
Sales Rep Testimonial 02
Sales Rep Testimonial 03
Testimonials from Sales Leaders
Sales Leader Testimonial 01
Sales Leader Testimonial 02
You already did the hard part. You changed the way you sell. The Journey is where that change stops being a memory and becomes the way you work. 180 days, live, starting the month you are ready.
Join the Momentum Journey →Want to talk it through first? Book a call with the team.